Pay Per Click is a great way to acquire new customers. But to make it profitable you really need to know what you’re doing.
toinfinity’s PPC strategies achieve an average 400% ROI.
Google has just announced that with the success of Product Listing Ads (PLAs) it will be retiring product listing extensions at the end of May 2013. What does this mean for your adwords campaigns? Taking some basic product data from your Google shopping feed, the product listing extensions showed basic product information such as product name and price directly below your adwords copy. With the...
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Are you struggling to come up with new and inventive ideas for writing ad copy for your pay per click campaigns? Here are some ideas on how to trial all aspects of your message in adverts. Make the purpose of the advert clear Use your advert to separate out the traffic you don’t want and the traffic you do want. This will prevent you spending money on people who are not going to...
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