If you want to create fantastic lifetime value per customer, you need them to keep coming back. Email marketing is a low-cost way to talk to existing customers in a targeted way ensuring your company is at the front of their mind when they are looking to make a purchase.
Yesterday, we attended the ECMOD Direct Commerce Show, we had a great time meeting old and new colleagues and enjoyed some excellent conferences. The best by far was Amy Africa’s conference on ’18 Things Every Website Must Have’ it was a very concise and informative talk and we came away with a few new ideas to share with our clients.
We also attended the networking party and awards ceremony as we were nominated for an award. The networking party was well done with casino tables, drinks and canapés. Unfortunately we didn’t win an award this time but we are still very pleased to have been nominated with so many other great companies. All in all a great day and night for the toinfinity team!
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For email, impressive results are not uncommon. One of our clients regularly generates around £5,000 of sales from each email campaign.