Working as an integral part of Weird Fish’s online marketing team, toinfinity ensured the clothing retailer enjoyed its best ever year of trading online
Online revenue up 90.79% year on year
Site visitors up 88.08%, with
new visitors up 58.45%
Returning visitors up 128.95%
Conversion up by 159.23%
Building on a successful foundation
Weird Fish team knew the key to driving their business forward in 2012 was
building on the results achieved in 2011. They wanted to acquire more new
customers while retaining their existing customers and encouraging them to
spend more often.
asked us to review their online marketing strategy and website performance and
make recommendations for improvement. Their target was a further 25%+ growth in
sales revenue. We wanted to do even better.
Adopting an integrated approach
achieve this, we became an integral part of the Weird Fish online marketing
team. This enabled us to apply our client-side experience and gave us a better
understanding of the pressures their team faced.
slight improvements to the critical elements of an e-commerce website can lead
to a significant increase in overall performance. So we started by looking at
where we could achieve small gains across the five key performance indicators
in our 5 Ways planning tool: site visits, conversion rate, average order value,
purchases per customer and margins.
Driving the business to a more profitable future
we’d completed the 5 Ways modelling, we worked with the Weird Fish team to look
at how to achieve each of these marginal gains. To do this we challenged where
the Weird Fish business was at that time and helped drive it to a more
involved reviewing the marketing mix to make the existing channels work harder
and become more profitable. It also highlighted key development projects that
would lead to improvements on the website, in the customer journey and,
ultimately, in conversion rates.
Earning record revenue
on, the results speak for themselves. Weird Fish had its best ever year trading
online, with revenue up a staggering 90.79% year on year.
website and customer acquisition online marketing strategy saw visits jump by
88.08%, with new visitors up 58.45%.
customer database growing by 77.90%, analysing the data was essential.
Segmenting customers by their buying behaviour meant we could be more targeted
with email offers, reducing the costs and increasing the campaign conversion
rate. This segmentation strategy contributed to the 6.50% increase in the average
number of orders per customer and a 128.95% increase in returning visitors.
applying our user experience (UX) and conversion rate optimisation (CRO)
experience to auditing the Weird Fish website, we increased the average length
of time customers spent on the site by 5.24%. We also increased on-site
conversion by a massive 159.23%.
Would you like to boost your revenue too?
Is your online marketing achieving results like these? If your online strategy (and your revenue) is in need of a boost, ask us how our unique Four Ways Model can help your business achieve online success.
Call us now on 01793 238697 to make your online marketing a lot more profitable.
Download the Weird Fish Case Study here