PPC Campaign drives 584% return on investment from new customers
working with Vet’s Klinic for nearly 12 months, we have delivered an average
584% return on investment from new customers alone through Google PPC.
- 584% return on investment from new customers
- Ecommerce conversion rate of 12.78%
- 26.69% bounce rate
- 34% of all the paid traffic are new visitors
Driving local traffic cost effectively
brand new business, the Vets Klinic website had no SEO footprint. It was
essential to gain visibility on the search engines as quickly as possible in
order to get the brand name known in Swindon and the surrounding areas.
with a very small budget, we set up locally targeted campaigns based on the
brand, and around more generic Vet terms.
Optimising and Expanding the Campaigns
Once we had
a better understanding of local demand, and the campaigns became more
established, we expanded the campaigns to include the wider range of services
offered by Vets Klinic while keeping within budget.
High Quality, Converting Traffic
objective was to drive new online business to the Swindon clinic through new
customer sign ups and appointment bookings with a target cost per acquisition.
PPC campaigns the brand terms bring a high level of returning customers to the
website. It was important for Vet’s Klinic to purely focus on new
customer cost per acquisition.
are encouraging, new customers bookings have been generated at a cost of just
4% over their target and has delivered an ROI of 584%
Klinic PPC Campaigns enjoy an average 90% of the Search Impression Share even
with a limited budget.
Would you like to boost your online leads too?
adwords campaign achieving results like these? If your paid search marketing
strategy (and your revenue) is in need of a boost, contact us now. Call us
today on 01793 238697 and see how to make your paid search marketing more profitable.
Download the Vet's Klinic Case Study here