Vets Klinic: 584% Return On Investment From New Customers From PPC Activity

PPC Campaign drives 584% return on investment from new customers

After working with Vet’s Klinic for nearly 12 months, we have delivered an average 584% return on investment from new customers alone through Google PPC.

  •       584% return on investment from new customers
  •       Ecommerce conversion rate of 12.78%
  •       26.69% bounce rate
  •       34% of all the paid traffic are new visitors
 

Driving local traffic cost effectively

Being a brand new business, the Vets Klinic website had no SEO footprint. It was essential to gain visibility on the search engines as quickly as possible in order to get the brand name known in Swindon and the surrounding areas.

Working with a very small budget, we set up locally targeted campaigns based on the brand, and around more generic Vet terms.

Optimising and Expanding the Campaigns

Once we had a better understanding of local demand, and the campaigns became more established, we expanded the campaigns to include the wider range of services offered by Vets Klinic while keeping within budget.

High Quality, Converting Traffic

The client’s objective was to drive new online business to the Swindon clinic through new customer sign ups and appointment bookings with a target cost per acquisition.

Like all PPC campaigns the brand terms bring a high level of returning customers to the website. It was important for Vet’s Klinic to purely focus on new customer cost per acquisition.

The results are encouraging, new customers bookings have been generated at a cost of just 4% over their target and has delivered an ROI of 584%

Vet’s Klinic PPC Campaigns enjoy an average 90% of the Search Impression Share even with a limited budget.

Would you like to boost your online leads too?

Is your adwords campaign achieving results like these? If your paid search marketing strategy (and your revenue) is in need of a boost, contact us now. Call us today on 01793 238697 and see how to make your paid search marketing more profitable.

Download the Vet's Klinic Case Study here

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