Launching a new brand: Giving the water enhancer industry a
- Integrated Search Engine
Optimisation (SEO) and Pay Per Click (PPC) strategy
- Launch of a new
e-commerce website in multiple languages and Amazon Marketplace
- Set up a series of automated
emails based on customer buying cycle as well as regular newsletters
From concept to launch
Stur Drinks was established in
the US several years ago and has taken off with great results, and when they
approached us to help launch their water enhancer product in Europe we jumped
at the challenge.
In the initial stages we worked
with the Stur team to understand the key demographics, objectives and product
right from conception so we had a good understanding of what Stur wanted to
achieve and who they wanted to target.
Getting up and running
The project involved creating a
brand new website that would work in the UK and across Europe and integrate the
e-commerce platform seamlessly. As well as the new website we also needed to
create and define the PPC and SEO strategy. We also developed an automated email
marketing plan based on the customer buying cycle, which included customer
Providing seamless integration
By getting involved from the
start we were able to build the website and ensure that the SEO elements were
added to the site right from the beginning, which also helped to inform the
keywords we are targeting for PPC
We created a fully responsive
email template for newsletters, and built a set of automated emails to
encourage those that have signed up to try a sample or purchase a product, and
for those who had bought to leave a review.
Alongside this we also started
the Social Media pages, and launched the product on Amazon.
Initial results are good, feedback
from customers has been amazing and we are looking forward to growing the
If you would like to find out more about online marketing especially with a new product launch Call us now on 01793 238697 for a free consultation with a member of our team.
Download the Stur Drinks Case Study here