A Blogger Outreach Strategy That Increased The Brand Awareness Of Stur Drinks To Over 300,000 People Within Their Key Target Markets
Stur Drinks UK is a natural water enhancer
made with Stevia; it contains zero sugars and calories as well as containing 100% of your recommended daily allowance of vitamin C in one serving. These natural fruit based drinks are ideal for diabetics, vegetarians, vegans, and can be consumed during stages of pregnancy as well as offering a tasty sugar-free alternative drink for children. Stur Drink’s mission is to help more people consume more water naturally and to cut down on the consumption of sugary fizzy drinks for all the members of the family.
The challenge that Stur Drinks presented to the toinfinity SEO team was to increase the brand awareness of their natural water enhancers to their key target markets, while at the same time improving their visibility online to ensure the brand increases the authority of their .eu website.
The approach the SEO team took to achieve this challenging brief was to launch an SEO focused outreach programme to engage key target market with the spotlight on UK based vegetarian, diabetic, parenting and running bloggers to participate in product reviews and giveaways.
The process involved an extensive research stage, sourcing websites that would fit within our targeted campaign. Once the team had gathered a list of 100 bloggers (that covered our selection criteria), this was then shortlisted to a top list of 50 based upon further analysis of their Domain Authority, Social Authority, Social following and engaged audience.
We created specific, personalised emails using a 3-phased strategy, which was sent from a Stur branded email address to further instil trust of the Stur Drinks brand to the bloggers. All the emails were sent through our in-house email platform, giving us greater insight on key campaign metrics to increase conversion.
The team also dedicated time to build a rapport with each blogger that responded to the initial email, this involved responding to emails in a quick timeframe (2 hours), following the blog on social media and making sure both parties were in constant communication throughout the whole process.
The results achieved from our in-house outreach campaign, far exceeded our expectations and campaign KPIs. Within 4 weeks of starting the outreach programme the team achieved incredible results.
- Email campaign achieved a 71% open rate and click-through rate of 25%.
- 28% response rate from cold outreach (industry standard being 5%)
- 10 high-quality blog posts reviewing the Stur Drinks brand
- 1 socially-engaged competition attracting 1,660 entrants
- 10 total links, linking to the sturdrinks.eu domain.
- Increased Stur Drink’s reach and brand awareness to over 300,000 people with key target market
- Improved the Domain Authority of sturdrinks.eu by 7 points over a 3-month period, which is the timeframe it takes Google to index and register links.
From the team’s extensive research and relationship building skills, the Stur Drinks reviews that were published, are from top bloggers in key target markets who on average charge £200 for a brand specific review and hosting a competition/giveaway, meaning the team generated between £2,000- £5,000 (including social promotion) worth of brand awareness and promotion for the Stur Drinks brand.
Are you a brand who is struggling with increasing brand awareness in key target markets? Don’t know where to start with your outreach strategy? Contact our SEO team on 01793 238697 or click here.