engine optimisation expertise lifted cycling brand Rapha’s sales, with
non-brand organic traffic sales up a massive 225%.
- Organic traffic up 45%
- Branded organic traffic up 35%
- Non-branded traffic up 71%
- Total sales up 57%
- Branded sales up 47%
- Non-branded organic sales up 225%
Increasing acquisition and sales
cycling clothing and accessories are known for blending style with optimum
performance. Based in London, the brand has worldwide appeal – and Rapha’s team
asked us to increase that global recognition further by growing their organic
search engine results for generic cycling terms. This would give them a greater
footprint online and increase customer acquisition and sales.
by ensuring the Rapha site had the elements it needed for strong SEO
performance, including relevant keywords. And we applied these on-page
principles across the shopping section of the site too.
initially targeting 11 carefully researched terms for link building, we aimed
to build authority within key product and category pages . As the strategy
evolved, we built links into as many of the category and product pages as
approach lifted each page up the search results, producing better rankings for
short keyword phrases as well as delivering more niche long-tail keyword
traffic. With the number of keywords driving traffic to the Rapha site growing
exponentially, traffic increased markedly.
Phenomenal 225% sales growth
the results have been exceptional. We’ve seen overall organic traffic rise by
45%. Branded organic traffic has risen 35%, but non-branded (SEO) traffic has
risen by a massive 71%.
great news for Rapha as more traffic means more sales. Total sales have risen
57%, with branded sales rising 47%. But non-branded organic traffic (SEO) sales
have risen by a phenomenal 225%.
one month as an example: organic sales in February 2012 were £55,000 higher
than in February 2011.
Do you want great long-term results?
engines drive more new visitors to websites than any other form of marketing.
So as a long-term strategy, appearing high up in search engine results has the
lowest cost per acquisition. We’ll help you make the most of this golden
opportunity to convert visitors to customers cost-effectively.
what you hear? Call us now on 01793 238697 to find our how we can help your business grow.
Download the Rapha SEO Case Study here