an integral part of cycling brand Rapha’s online marketing team, delivering an
astonishing 2,300% return on investment (ROI) from pay per click (PPC)
- PPC ROI 2,300%
- Implementing a regular email newsletter
- Maximising conversion
- Minimising basket abandonment
Increasing exposure and sales
style with optimum performance, Rapha creates the finest cycling clothing and
accessories in the world. So we were excited when they asked us to manage their
PPC campaign and advise them on online marketing strategy and website
attention to detail paid off for Rapha. In the run-up to Christmas 2009 we
achieved a staggering 2,300% ROI from the UK PPC campaign. And we now apply the
same skilful approach to Rapha’s PPC campaigns in seven countries, building the
company’s online presence.
Implementing SEO and email marketing
As well as
the successful PPC campaigns, we’ve also helped Rapha do more business online
through search engine optimisation (SEO) and email marketing. Thanks to us,
they have a schedule of SEO improvements ready to implement as they develop
our advice, Rapha’s email newsletter became a regular communication to all its
customers – keeping them up-to-date on events, products and industry news.
We’re continuing to advise Rapha on targeted email campaigns.
Redesigning the website
worked with Rapha to ensure their website really showcases their products while
making the user journey through the site and checkout smoother and more
efficient. This maximises conversion and minimises basket abandonment,
In 2009, we
helped Rapha implement a completely redesigned website and checkout solutions
to drive even more sales. And after researching more powerful alternatives to
Google Analytics, we continued to provide the team with online marketing consultancy
using our in-depth understanding of their business.
Is your online marketing driving your business
marketing can power your business to a more profitable future by generating
more sales and leads online. But it takes time, resources and expertise – and
that’s where we come in. We’ll give you the value of a full online marketing
team at a fraction of the cost, helping your website to work harder for you.
what you hear? Call us now on 01793 238697 to find our how we can help your business grow