Rapha: Achieving 2,300% ROI From PPC Advertising

We became an integral part of cycling brand Rapha’s online marketing team, delivering an astonishing 2,300% return on investment (ROI) from pay per click (PPC) advertising.

Highlights
  • PPC ROI 2,300%
  • Implementing a regular email newsletter
  • Maximising conversion
  • Minimising basket abandonment       

Increasing exposure and sales

Blending style with optimum performance, Rapha creates the finest cycling clothing and accessories in the world. So we were excited when they asked us to manage their PPC campaign and advise them on online marketing strategy and website usability.

Our attention to detail paid off for Rapha. In the run-up to Christmas 2009 we achieved a staggering 2,300% ROI from the UK PPC campaign. And we now apply the same skilful approach to Rapha’s PPC campaigns in seven countries, building the company’s online presence.

Implementing SEO and email marketing

As well as the successful PPC campaigns, we’ve also helped Rapha do more business online through search engine optimisation (SEO) and email marketing. Thanks to us, they have a schedule of SEO improvements ready to implement as they develop their website.

Following our advice, Rapha’s email newsletter became a regular communication to all its customers – keeping them up-to-date on events, products and industry news. We’re continuing to advise Rapha on targeted email campaigns.

Redesigning the website

We’ve also worked with Rapha to ensure their website really showcases their products while making the user journey through the site and checkout smoother and more efficient. This maximises conversion and minimises basket abandonment, improving profitability.

In 2009, we helped Rapha implement a completely redesigned website and checkout solutions to drive even more sales. And after researching more powerful alternatives to Google Analytics, we continued to provide the team with online marketing consultancy using our in-depth understanding of their business.

Is your online marketing driving your business forward?

Online marketing can power your business to a more profitable future by generating more sales and leads online. But it takes time, resources and expertise – and that’s where we come in. We’ll give you the value of a full online marketing team at a fraction of the cost, helping your website to work harder for you.

Like what you hear? Call us now on 01793 238697 to find our how we can help your business grow

 

 

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