as an extension of Gill’s marketing team, toinfinity ensures the sailing
clothing retailer is enjoying its best ever year of trading online.
- Online revenue up 54% year on
- Email revenue has increased a
whopping 122% year on year
- Transactions up 37% year on year
- Conversion Rate improved by 32%
on an established foundation
already had a very loyal fanbase, however in order to grow the online business
further and acquire new customers Gill knew they would have to invest in an
online marketing strategy.
asked us to come on board and help drive more traffic to the site, improve
conversion rate and provide recommendations on how the usability of the website
can be improved.
slight improvements to the critical elements of an e-commerce website can lead
to a significant increase in overall performance. We started by looking at where we could
achieve gains across the five key performance indicators in our 5 Ways planning
tool: new customer site visits, new customer conversion rate, average order
value, repeat purchase rates and margins.
the ground running
we’d completed the 5 Ways modelling, we launched a new PPC campaign, where we provided
recommendations for making the site search engine friendly and helped work on a
new design for the site to make it more user friendly.
addition to this we also worked on an email campaign strategy to encourage
repeat purchases. Part of our strategy
was recommending a different look and feel to the emails, more regular sends
and a mobile version of the email.
now accounts for 30% of the additional revenue through the site, and when
looking at January to August 2014 we achieved an ROI of 262%. Revenue driven
through email increased by a massive 122% year on year.
rates have increased by 32%, with overall conversions is also up 37%.
has been the most successful year to date for Gill’s online business with
revenue up a significant 54% year on year.
using our experience across PPC, SEO, Email and CRO (conversion rate
optimisation) we were able to help Gill drive their online offering forward.
you like to boost your revenue too?
Is your online marketing achieving results like these? If your online strategy (and your revenue) is in need of a boost, ask us how our unique Four Ways Model can help your business achieve online success. Call us now on 01793 238697 to make your online marketing a lot more profitable.
Download the Gill Marine Case Study here