Are you getting the most out of your Pay Per Click campaign??

Posted by on Aug 2, 2011 in Online Marketing Services, Pay Per Click | 0 comments

Are you running your own pay per click campaign but feel like you are just burning budget and not seeing the results? It is very easy to spend lots of money on PPC and not get the results or ROI you were hoping for… having someone managing your campaign can actually save you money!

One of our clients recently underwent our pay per click review, and after implementing our recommendations, have seen some great results.

 

Before we updated the campaign:

  • Their Cost Per Acquisition was £250
  • Spend in one month was over £600
  • Their Average Order Value of the site was £120.00 – so the campaign was costing them over £130 for every customer that bought an item – ouch!

 

Following our changes:

Month 1

  • Cost Per Acquisition was £23 – a massive saving of £227 per customer that bought
  • Spend £300 – 50% less than previous months
  • Overall, from costing them money to making this online marketing channel profitable with a Return on Investment of 198%

Month 2

  • Cost Per Acquisition was £33
  • Spend £199
  • Return on Investment of 516% so £5.26 generated for every £1 spent

We are now taking on management of the campaign with our pay per click management services and we feel that with this more proactive management, we can drive more profitable sales and focus on keeping the Cost Per Acquisition value down.

 

What our Pay Per Click Review covers:

Our Pay Per Click review looks at your existing campaigns in detail and will make recommendations that you can apply to your campaigns which will improve them with the aim of driving a higher return on investment. Our team of experts have extensive pay per click knowledge and have wide experience of turning campaigns around for clients.

 

Click here for more details

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