What are Rich Snippets?
Rich Snippets are a form of on-page markup created by Google in 2009, with the aim of giving users an even more informative search engine results page (SERP).
Rich Snippets can be added to a wide variety of long-tail keywords and phrases. However, the most popular forms are used to help promote products where extra information can be added including price, availability, recipes (as shown above), and reviews.
Why Should I Use Rich Snippets?
Rich Snippets are a relatively easy way of differentiating yourself from your competition, and although Google says it will not directly affect your page rankings in the SERPs, the likelihood of an increase in click-through-rates should definitely be a large enough incentive for most businesses to have an attempt at it.
How Do I Implement Rich Snippets?
Rich Snippets will need to be implemented by your webmaster or developer. It is not too difficult to execute however it does require a bit of research before being able to achieve the desired effect.
Google recommends using schema.org, which is a directory of computer language that webmasters and developers can use to mark up the pages so that additional information can be picked up and reviewed by search engines. Once the code has been found that is relevant to your website, it needs to be inserted into your content and then checked that it has been done correctly by using the Google Developer testing tool.
NB: Unfortunately, there is no guarantee that once Rich Snippets have been installed that they will appear on search engines. Google will grant you the opportunity to use Rich Snippets however they view it as a privilege and not a right. Should you not see any changes straight away, not to worry. We have found that it takes around eight to ten weeks for results to appear, so give Google a chance to crawl your site and find your code before attempting a different one and inadvertently starting the whole cycle over again.
When Should I Use Rich Snippets?
Rich Snippets are generally considered as best practice for e-commerce sites, where they have products to promote.
Rich Snippets can be implemented at any time, but as mentioned above they can take 8-10 weeks to start showing in the search engines.
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