Al Keck - Managing Director


Al KeckFounder and Managing Director of one of the leading e-commerce digital agencies in the South, Al really knows how to make websites and online marketing work commercially. A recognised leader with over 15 years of experience, Al is extremely customer focused and a dedicated professional in maximising online potential for his clients businesses. Whether your business is new or well-established in the e-commerce industry, Al and his team at toinfinity will work with you, in partnership, to help identify, plan, and execute a bespoke online marketing strategy leading to higher revenue (ROI) and brand-building opportunities by using data driven insight to make informed decisions.

Al’s first e-commerce role was taking the lead in creation, implementation and running of a brand new e-commerce site for Cotswold Outdoor, driving sales, online marketing and revenue growth. This was a brand new sales channel for the company, which grew rapidly and took them into a new era of digital marketing.

Al went on to manage the e-commerce operations for the other major brands including, Scotts of Stow, Cucina Direct, The Original Gift Co., Presents Direct, Expert Verdict and the Traditional Garden Company.

Since listening to his entrepreneurial spirit, Al has worked closely with leading brands such as Reader’s Digest, Rapha, eBay, Graham & Green, Weird Fish, Cass Art, and Trekwear to name a few. By partnering with his clients Al has planned, implemented and redeveloped their online marketing strategies to make them work smarter, propelling their overall online revenue and ROI.

Through Al’s digital leadership, toinfinity has received a number of awards. Most recently, toinfinity was named a Top 10 of Elite Agencies by The Drum Independent Census and a Runner-Up of Wiltshire Business of the Year two years in a row.

Al’s was also recently named one of the Top 3 Business People in Wiltshire and became member of Insider Media’s exclusive 42 Under 42 in the South West, Class of 2015.

As a BIMA, Supper Club, and Bristol Media member, Al is constantly on-the-go speaking and networking at a variety of associations and conferences. His credible insights have been noted in numerous editorial and technology news features for BBC Wiltshire, and was notably asked to publish a paper in the exclusive Journal of Social and Digital Media Marketing as an industry thought leader. Al is also the industry e-commerce voice, providing monthly, full-page articles for Sporting Goods Business.

Al regularly advises small businesses as an approved Growth Accelerator Coach and as a member of the Superfast Broadband Program where he assesses business’s digital strategies and provides progressive guidance.

But it’s not all work and no play. Al also regularly contributes to the community. He just returned back from a 4-day, 400 miles charity ride with some of his good friends. The ride raised over £14K for Winston’s Wish, Parkinson’s UK, United Foundation, and a local primary school.

He’s also a regular sailor − competing whenever he can in between time with his son and daughter.

Who would play you in a movie?
Buzz Lightyear

Do you have a party trick?
Ummm not sure I want to put that in writing...

What is your favourite tipple?
Cubralibra with dark rum (but not French rum) – never get a hangover with that…

What is your favourite movie?
Cool Runnings has to be up there along with the Goonies

What was your favourite childhood game?
Riding my bike round the gravel pits like the boys did in E.T.

Connecting with Al

Click the icons below to connect with Al or call him in the office on 01793 238697

Al Keck on LinkedIn