Google Adwords Updates Landing Page Relevance
Last week, Google made some changes to the algorithm for pay per click. It has updated the relevance of landing pages when determining the quality score within Adwords. The changes to the quality score will give more weight to keyword and landing page relevance and will therefore effect how the ads are ranked on Google. Google has been testing this update in Brazil, Spain and Portugal with the...
Read MoreAmazing Pay Per Click Results in Just 3 Days!
We have recently made a few amendments on a client’s pay per click campaign and have seen some incredible results in just three days! Through making amendments on Tuesday of this week, by Friday these are the results we are seeing: Click through rate has gone up from 0.1% to 3.22% which is a massive increase especially in such a short space of time Goal completions have increased from 4, 6...
Read MoreIt’s an Extreme Makeover : The Toinfinity Edition
You read it here first – we’ve just launched our revamped, all new and improved website. After a very busy year helping clients improve their websites, and online marketing, we realised we had neglected our own. We also decided that our website really wasn’t doing what it should be doing i.e. telling potential customers what we do! We were being very coy; hiding our light...
Read MoreAre you getting the most out of your Pay Per Click campaign??
Are you running your own pay per click campaign but feel like you are just burning budget and not seeing the results? It is very easy to spend lots of money on PPC and not get the results or ROI you were hoping for… having someone managing your campaign can actually save you money! One of our clients recently underwent our pay per click review, and after implementing our recommendations, have...
Read MoreAppear at the Top of Google for Free!
Yes, you did read it correctly, you can appear at the top of google search results whenever you want! We’re offering everyone that’s not tried Google Adwords (Pay Per Click) advertising £50 of google AdWords credit for FREE!** Google Adwords is the quickest way to get your brand across to as wide or as targeted an audience as you want online. With Google still dominating the search engine...
Read MoreGoogle Adwords Retires Position Preference
An email from Google arrived this morning announcing the retirement of the position preference tool due to “low adoption” of the feature. The email also pointed you in the direction of a recent blog post “Understanding the Average Position Metric” which explains how ads are positioned on the SERP (search engine results page) and how that position changes over the period of the day . The...
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