New Client Wins
We have had an excellent start to 2012 here at toinfinity with some fantastic new client wins. We are very pleased to welcome on board Monuskin, Fresh Tracks Canada, Heart Gallery, and RS Sailing. Monuskin have taken us on to act as their full e-consultancy team, featuring pay per click management, full search engine optimisation services, email marketing and overall e-consultancy....
Read MoreECMOD Direct Commerce Show 2011
Yesterday, we attended the ECMOD Direct Commerce Show, we had a great time meeting old and new colleagues and enjoyed some excellent conferences. The best by far was Amy Africa’s conference on ’18 Things Every Website Must Have’ it was a very concise and informative talk and we came away with a few new ideas to share with our clients. We also attended the networking party and...
Read MoreWhy Would Google Kill its Cash Cow?
There has been a lot of chatter online about googles latest announcement that it intends to remove all right hand Adwords advertising, placing ads in the top three positions above the natural search results and the bottom three positions below the search results. Regular users of smart phones and tablet technologies will already have experienced this for some time. The main concerns of...
Read MoreAre You Prepared to Get Your Share of the £7.75bn Predicted Online Spend this Christmas?
The IMRG Capgemini e-Retail Sale Index estimate that £7.75bn will be spent online over the next five-week key selling period leading up to Christmas. According to Internet Retailing, online sales will rise by 16.3% this Christmas and offline sales will decrease by 2%. This is a dramatic rise on last year and shows the growth in online retailing. Are you ready to capture your share of this...
Read MoreGoogle Adwords Updates Landing Page Relevance
Last week, Google made some changes to the algorithm for pay per click. It has updated the relevance of landing pages when determining the quality score within Adwords. The changes to the quality score will give more weight to keyword and landing page relevance and will therefore effect how the ads are ranked on Google. Google has been testing this update in Brazil, Spain and Portugal with the...
Read MoreAmazing Pay Per Click Results in Just 3 Days!
We have recently made a few amendments on a client’s pay per click campaign and have seen some incredible results in just three days! Through making amendments on Tuesday of this week, by Friday these are the results we are seeing: Click through rate has gone up from 0.1% to 3.22% which is a massive increase especially in such a short space of time Goal completions have increased from 4, 6...
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