Email Marketing Still Delivers Real Value!
WOW! Can I say it again? WOW! We put together an email campaign that was sent out on behalf of a client yesterday. The email was introducing a new product into the marketplace – ‘the official launch’.The email went out to their existing customer database, who previously bought products from them and who they have built up a relationship with.An hour...
Read MoreOnline Marketing Tips – Advent Calendar
Yesterday we opened day one on our Online Marketing Tips Advent Calendar here at toinfinity. Everyday until Christmas, we will give you a tip to help you with your online marketing. Be it social media, pay per click advertising, search engine optimisation, email marketing or website design, all the tips are available for you at www.toinfinity.co.uk/advent If you...
Read MoreWhy have a website?
It is amazing to thing that still in the late part of 2010, many companies throughout the world today are operating their business with no website. Yes you did hear me right! They either think that they don’t have the money to do it, it’s too hard to get something up or they just don’t understand the need for one. They probably wont even see this post. If you know a business...
Read MoreTesting Email Marketing Campaigns – The A/B Split Test
We have just scheduled an email campaign to go to over 63,000 customers for one client and thought that I would share with you the importance of something we have set up in this campaign – A/B Split Testing . With all marketing tools it is so important to test the activity that you are doing and then respond to the results in the right way. It it worked, think about doing it...
Read MorePhishing Concerns in Email Marketing
A definition from Wikipedia. Phishing: In the field of computer security, phishing is the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication. It now affects your email marketing In a promising move, some email clients are building...
Read MoreChristmas Marketing Planning – Is your’s underway?
You should be almost two months into planning for Christmas by now, according to Jason Kang, VP for US-based retailer Zazzle, “Christmas planning starts in June,” he says. “You want to be at your best. If you don’t have a plan for Christmas right now, work over the next couple of weeks and get one done.” Christmas is by far the busiest time of year for the retail sector. Coremetrics...
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