Website Usability – Part 2
Following from the Website Usability Tips Part 1, posted a few days ago, here is part two.Remember, website usability is not just about the appearance of a website, but more importantly how your site performs and particularly, it gives emphasis to the experience of your visitors.In the design, build and with the ongoing maintenance and updating of your website, your visitors must always be...
Read MoreWhy have a website?
It is amazing to thing that still in the late part of 2010, many companies throughout the world today are operating their business with no website. Yes you did hear me right! They either think that they don’t have the money to do it, it’s too hard to get something up or they just don’t understand the need for one. They probably wont even see this post. If you know a business...
Read MoreChristmas Marketing Planning – Is your’s underway?
You should be almost two months into planning for Christmas by now, according to Jason Kang, VP for US-based retailer Zazzle, “Christmas planning starts in June,” he says. “You want to be at your best. If you don’t have a plan for Christmas right now, work over the next couple of weeks and get one done.” Christmas is by far the busiest time of year for the retail sector. Coremetrics...
Read More1 in 4 High Street Shoppers Leaving Stores to Buy Online
There’s an interesting article on Internet Retailing about new research in to shoppers buying habits. Shoppers coming out of large high street branches in London were quizzed, and it was found almost half of them came out empty handed and of those, around 25% planned to go online and purchase the product instead. It is an interesting quandary for multichannel retailers from a marketing...
Read MoreWeb sales up 20% in June – the football widow effect?
IMRG e-Retail sales index reports that total online sales in June were up 20% year on year. Could this be the football widow effect?! A total £4.4 billion was spent online in June and it was the second consecutive month that year on year growth has been over 20%. Clear winners: supermarkets and off licences (with sales boosted by 23% on last June). Multichannel retailers have also done...
Read MoreAmazon launches online grocery store
Amazon UK has jumped on the home food delivery bandwagon, offering a range of 22,000+ products from fresh meat, fruit and vegetables as well as dry goods. The items are sold by independent retailers, so it will be interesting to see how customers find the shopping experience (not sure I’d want 5 or 6 separate deliveries for my food shop!) I couldn’t help but notice they’ve got a bit of...
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