New Client Wins

  We have had an excellent start to 2012 here at toinfinity with some fantastic new client wins. We are very pleased to welcome on board Monuskin, Fresh Tracks Canada, Heart Gallery, and RS Sailing.   Monuskin have taken us on to act as their full e-consultancy team, featuring pay per click management, full search engine optimisation services, email marketing and overall e-consultancy....

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What are KPIs and Why do I Need Them?

KPI’s or Key Performance Indicators are a set of performance statistics (in this case we are talking about website/online campaign statistics) specific to your business. They offer an insight into how you are performing against your organisations goals. Why do you need KPI’s? Without some sort of regular baseline of information, you will find it difficult to understand the impact of your...

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Online Marketing Tips – Advent Calendar

Online Marketing Tips – Advent Calendar

  Yesterday we opened day one on our Online Marketing Tips Advent Calendar here at toinfinity.   Everyday until Christmas, we will give you a tip to help you with your online marketing. Be it social media, pay per click advertising, search engine optimisation, email marketing or website design, all the tips are available for you at www.toinfinity.co.uk/advent   If you...

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Website Usability – Part 2

Website Usability – Part 2

Following from the Website Usability Tips Part 1, posted a few days ago, here is part two.Remember, website usability is not just about the appearance of a website, but more importantly how your site performs and particularly, it gives emphasis to the experience of your visitors.In the design, build and with the ongoing maintenance and updating of your website, your visitors must always be...

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Why have a website?

Why have a website?

It is amazing to thing that still in the late part of 2010, many companies throughout the world today are operating their business with no website. Yes you did hear me right!  They either think that they don’t have the money to do it, it’s too hard to get something up or they just don’t understand the need for one.  They probably wont even see this post. If you know a business...

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Christmas Marketing Planning – Is your’s underway?

Christmas Marketing Planning – Is your’s underway?

You should be almost two months into planning for Christmas by now, according to Jason Kang, VP for US-based retailer Zazzle, “Christmas planning starts in June,” he says. “You want to be at your best. If you don’t have a plan for Christmas right now, work over the next couple of weeks and get one done.” Christmas is by far the busiest time of year for the retail sector. Coremetrics...

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