New Adwords campaign sees nearly 500% more conversions for Graham & Green
Thanks to our pay per click (PPC) expertise, Graham
& Green experienced dramatically improved returns from Google Adwords. The luxury furniture and home
accessories store saw nearly five times as many conversions and cut the cost per acquisition by over 50%.
Conversions up 491%
Cost per acquisition down 55.7%
“toinfinity have been instrumental in our PPC strategy, offering great foresight and expert advice. The team are extremely personable and were instrumental in making our digital marketing strategy a success”
Denise Fender, Marketing Director at Graham & Green
Founded in 1974, Graham & Green is a family-run business selling exclusive lines for sale through its six London stores and online.
Graham & Green already had an Adwords campaign, but they wanted it to work harder for them. They also wanted it to be more cost-effective. So when they asked us to help, our challenge was to improve their return on investment in PPC by getting more acquisitions for the same budget.
Delivering relevant traffic through Adwords is a real science. We set about analysing Graham & Green’s previous campaign to see which elements worked and which didn’t, as well as what had been tested and what had not.
Armed with this information, we drew on the experience that has seen us achieve an average 400% return on investment for clients through PPC advertising. We created new bespoke adverts and targeted them at audiences and times that have proven to be effective.
Our approach certainly paid off. Comparing the first six months of original campaign with our new campaign, conversions increased by 491% while the cost per acquisition reduced by 55.7% – representing a much better return on investment for the client.
We’re continuing to fine-tune the PPC campaign to give Graham & Green the best possible return on investment. And our search engine optimisation (SEO) specialists are now working with them to improve their search engine rankings.
Your Adwords campaign might be helping you sell some products or generate a few leads, but are you really getting the best value for your money? Work with toinfinity and we’ll use our knowledge and experience to create PPC strategies that give you targeted traffic you simply couldn’t get organically – at a cost that gives you a great return.
Call us now on 01793 238697 for a free PPC consultation and discover how we can help you maximise your return on investment. If you like what you hear and implement a toinfinity strategy, we promise you’ll increase sales or traffic within six months or we’ll give you your money back.
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Within a few months of going live with their new site, one of our clients saw a 6% increase in their conversion rate, a year-on-year increase in traffic of 110%, a 90% increase in revenue and a 46% reduction in the bounce rate.
The numbers speak for themselves. The new site is more engaging, with more customers buying more items per transaction than ever before.