Adwords campaign for The Active Toy Company raises click-through rate by 226%
We reviewed and improved The Active Toy Company’s Google Adwords campaign, helping the toy retailer boost their click-throughs and conversions while reducing cost per conversion.
Click-through rate on adverts up 226%
Conversion rate up 34%
Overall conversions up 39%
Cost per conversion down 34%
Founded in 1991, this family-run business has steadily its range of outdoor toys and now stocks its own Langley Timber range of garden play equipment. In 2010 they asked us to review the website and their Google Adwords campaign and suggest ways they could use them become more profitable from the business they did online.
Design, usability, content and the buying process are all crucial for successful e-commerce websites. We reviewed The Active Toy Company’s site in all these areas and recommended ways to bring each one up to the highest possible standards that would ensure strong returns for the business.
Having made these best-practice recommendations, we turned our attention to the company’s Adwords campaign. We looked at what was working, and what wasn’t. We analysed what had, and had not, already been tested. And we drew on our extensive pay per click (PPC) expertise to set up new campaigns that would maximise The Active Toy Company’s return on investment.
Just one month into the campaign the improved conversion tracking we put in place showed click-through rates on the ads were up a massive 226%. Conversion rates had increased by 34%, with overall conversions also up 39%. And the cost per conversion had been slashed by 34%.
That’s not the end of the story, though. We’re continuing to work on the campaign to cut costs and boost sales so The Active Toy Company gets the most it possibly can from its online marketing.
Do you want to sell more products or generate more business leads? Done well, PPC helps you get new customers in a way that other methods of online marketing simply don’t offer – it’s the only way to appear instantly at the top of search results.
What’s more, it works. On average, we achieve a 400% return on investment for our clients through PPC advertising. Just imagine how a triple-digit return would benefit your business.
Call us now on 01793 238697 for a free PPC consultation and discover how we can help you maximise your return on investment. If you like what you hear and implement a toinfinity strategy, we promise you’ll increase sales or traffic within six months or we’ll give you your money back.
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Within a few months of going live with their new site, one of our clients saw a 6% increase in their conversion rate, a year-on-year increase in traffic of 110%, a 90% increase in revenue and a 46% reduction in the bounce rate.
The numbers speak for themselves. The new site is more engaging, with more customers buying more items per transaction than ever before.