August was a busy month in the world of social media, and as we welcome in September (where on earth has the time gone?), we’ve taken a look back at the past week’s juiciest social media news to bring you all the latest developments.
Snapchat to welcome behavioural ad targeting
If you have the big bucks to spend, you’ll be pleased to hear that Snapchat will soon be providing advertisers with behavioural targeting. Currently, companies wishing to advertise on Snapchat can target users by age, gender, location, device and content affinity. Snapchat have already confirmed they won’t be using any data from other behavioural online habits.
Facebook gets set to launch vertical video in mobile news feeds
We can’t help but wonder if Facebook announcing 85% of its ad revenue came from mobile made them sit up and pay attention to vertical video possibilities. Be prepared to see the shift from horizontal to vertical within your newsfeed, as according to a Facebook spokesperson, ‘We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile.’
Marketing Dive reported that ‘Facebook research found that users were watching vertical video with the sound ON for longer periods of time on mobile devices than the corresponding horizontal version of the video.’
Twitter prepares a keyword-based tool to fight abusive tweets
If your brand finds itself at the centre of regular nasty tweets, you’ll soon be able to block offensive messages after it’s been reported that Twitter has been working on the tool for around a year. The feature will take the form of its ‘mute’ button, but we’re guessing it will help solve a lot of marketer headaches on the platform!
In what seems like the biggest announcement YouTube has made in a long while, YouTube is introducing a video social network called ‘Backstage’. Google hasn’t actually commented on the claims as of yet, but apparently the feature will let users post text, video and polls to their personal channels. Watch this space!
Well that's it for another week, as ever if you’d like to find out more about any of these stories, get in touch with us at firstname.lastname@example.org