So a new month is here and we’re entering into the final summer months (sob!), but don’t let that get you down. There’s still plenty of time for summer to make another appearance, and in the meantime, why not check out our awesome weekly round-up of all the latest social media news? Enjoy folks!
Twitter unveils stickers
In a move to try and rival Snapchat, Twitter launched last week their ‘sticker’ feature – a sort of ‘visual hashtag’, which users can click on to see a timeline of tweets with that particular sticker used.
The new update is clearly meant to be a fun addition to the social network, but given Twitter’s troubling Q2 figures, it might appear the company is better off working out how to drive revenue and increase their user-base, instead of introducing yet another feature which will struggle to make money.
Photo credit: Twitter
Facebook reveals amazing revenue figures at the end of Q2
Just when you thought the social media giant couldn’t get any bigger, they went and released their astonishing Q2 earnings. The tech behemoth announced their revenue was up 59% YoY and their total revenue for the quarter was $6.43 billion, which again was up 59% YoY.
Interestingly, 84% of total ad revenue for Q2 was generated from mobile, which further highlights the shift from desktop is only gaining momentum! These figures are eye-watering and its clear Facebook is doing something right – the likes of driving people to the Messenger app, Instagram opening its ads to all users, and numerous advertising options for brands across Facebook has cemented their position even further as the number one social media platform.
Twitter is still in a steep decline after poor Q2 results
Even though they switched in the Apple store from being a ‘social network’ to ‘news’ outlet, that wasn’t enough to save Twitter from their dire growth rate and earnings at the end of Q2. Even though they reported 313 million monthly active users (up from 310 million at the end of Q1), it’s still not a fast-enough rate when you compare them to Facebook, Snapchat and Instagram’s monthly users, which surpass Twitter.
Their revenue results were hardly earth-shattering either – up 20% YoY to $602 million, this is not the leap Wall Street wanted to see and no doubt it’s left investors with a sour-taste in their mouth at Twitter’s latest news.
We’ll have to wait and see whether Twitter will be able to up their game in Q3, but they have a long way to go and seriously need to work on growing their user base and fast, before they carry on sinking.
Facebook to roll out birthday videos
Birthdays are always best when they’re extended over a couple of days, and Facebook is finally allowing us to milk our day of birth by releasing a 45-second video featuring all the birthday messages you received on the channel.
The update is being rolled out over the next couple of days, and users will be given the chance to preview what their birthday video looks like, and add or remove certain posts within the frame.
Photo credit: Social Times
Instagram testing tools to allow celebrities to block trolls
Whilst you can block users already on Instagram, the social media app is testing out new ways to help celebrities and public figures, who receive hateful comments on a daily basis, to combat trolls more easily. It’s been rumoured Taylor Swift is one of the first celebrities to try the tool out after she was exposed by Kim Kardashian last week as a liar.
It will be interesting to see if this tool works and if celebrities do see a decrease in the amount of trolling they receive. We’ll expect to read more about this new feature as Instagram opens it up to more celebs in the coming weeks.