Instagram adds a feature we’ve all been waiting for…

September 7, 2016

As ever the world of social media has been full of news, and we’ve taken a look back at the past week’s juiciest social media stories to bring you all the latest developments.


Facebook turns to instant video for Messenger app

Yet another video push from Facebook, this time Mark Zuckerberg and Co have implemented Instant Video for their Messenger app. Users can add in live video to their conversations, by tapping on the video icon within the chat. Audio has to be turned on if you wish to hear sound, as it’s turned off by default. 
Facebook went so far as to explain, ‘Instant Video is a reflection of the ubiquity of video – we simply expect to have that ability in real-time, all the time. With Instant Video, you can bring your conversations to life in the most authentic way – seamlessly and instantly.’

 


Instagram adds Zoom feature

Stalking on Instagram is set to get a lot less stressful and more enjoyable thanks to Instagram FINALLY adding a zoom feature to the app. In a blog post announcing the feature, Instagram said, ‘You can pinch to zoom on photos and videos in feed, on profiles and on Explore. Dive into an adorable puppy’s smile or into every detail of your friend’s new shirt.’ Now there’s no more fear of accidentally double-tapping ‘like’ on the picture – phew! 


Pinterest introduces engagement retargeting

No longer a social channel to overlook in terms of ad spend, Pinterest have recently announced ‘engagement retargeting’, which means brands will be able to target users who have shown interest in their pins. Product Manager Frank Fumarola stated in a blog post, ‘We know this type of targeting is impactful because pinners don’t just browse, they actually spend – 87% have made a purchase after finding a product they liked on the platform. When someone engages with a pin, they are demonstrating an intent to spend in the future, and they are 2.2x more likely to make a purchase in the next 30 days than those who don’t engage.’ 


Snapchat opens up on-demand geo-filters with templates

Ever wanted your own, personal Snapchat geo-filter? The popular millennial app just rolled a number of customisable templates for users wishing to create geo-filters themselves. Features include new caption options and the ability to highlight captions. Prices for geo-filters start from $5 and are based on the size of the area you wish to cover, and the time you want to run your filter for.  

 


Instagram recommends stories in Explore tab

There’s no denying Instagram are trying to elbow Snapchat out of the way, and their latest update will propel them even further into achieving that goal. Instagram has started showing users recommended ‘stories’ to follow in their ‘Explore’ tab. With 100 million users actively using the ‘Explore’ page, this opens up ‘Stories’ to a third of their daily user count, which is a huge opportunity for content creators. 

Well that's it for another week, as ever if you’d like to find out more about any of these stories, get in touch with us at hello@toinfinity.co.uk 

 

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