Nothing is ever boring in the social media industry that’s for sure, so to keep you up-to-date here's your toinfinity social media round up. The past week we’ve seen Twitter launching ads for #Stickers, Instagram copying Snapchat yet again with a ‘zoom’ feature, and Facebook has changed their algorithm to prioritise ‘family and friends’ updates over publishers click-bait-style articles.
Instagram copies Snapchat AGAIN
If it wasn’t bad enough that Instagram copied Snapchat’s story feature the first time, they’ve only gone and done it again by adding a ‘zoom’ feature whilst you’re recording video. All you have to do is drag your finger up from the shutter button to hone in on something you’re recording.
The Facebook-owned photo app found themselves under fire a couple of weeks ago when they released their version of ‘Stories’, which is essentially Snapchat within the Instagram app. Even Instagram’s CEO Kevin Systrom admitted Snapchat, ‘deserved all the credit’ following their blatant copying. We’ll have to wait and see whether Instagram Stories really does take a chunk out of Snapchat’s 150 million monthly users – only time will tell!
Twitter opens promoted #Stickers to advertisers
It was inevitable Twitter was going to open up their #Stickers as an advertising option, particularly as it hasn’t gained the momentum the company was hoping for. Pepsi has just become the first official launch partner for the #Stickers ad format, with nearly 50 custom promoted stickers for their global ‘PepsiMoji’ campaign.
In a company blog post, Twitter’s Ilya Brown said, ‘Starting today, brands can create and promote custom stickers for anyone on Twitter to use. A brand’s stickers will be featured in the #Stickers library and offer a form of creative expression that makes a person’s photos more fun and engaging.’
Pinterest launches video ads
Another social media giant exploring video advertising, Pinterest has unveiled their promoted video ads, which will be shown in GIF format as a teaser-style video, before users can click-through to view the full video ad.
Launching with five partners including BareMinerals and Kate Spade, Mike Bidgoli a product manager at Pinterest stated, ‘Video is the number one ask from our partners and advertisers’, which makes sense considering the likes of Facebook, Instagram and Snapchat are all heavily involved in video.
Along with a video ad, you can then click on buyable, promoted pins featuring products that have been featured in the video, so you can go on to purchase. It’s a seamless, easy journey for the user and one that should take off on the platform.
Facebook cleans up ‘click-bait’ news feed
If you’re sick of the constant ‘You’ll never guess which celebrity is filing for divorce’, or ‘Can you believe this happened to this person’ headlines clogging up your Facebook feed, you’re in luck – Facebook are changing their algorithm to obliterate this type of content from being prioritised.
Facebook stated in a blog post, ‘We’ve heard from people that they specifically want to see fewer stories with clickbait headlines or link titles. These are headlines that intentionally leave out crucial information, or mislead people, forcing people to click to find out the answer.’
The social media giant has even taken drastic steps to determine what makes a clickbait title, by building a system especially to weed out commonly used phrases and keywords that are used in said headings. Expect to see less of these annoying headlines, and more of your friends and family news.
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