The social landscape in 2016
2016 has been a strange year. We’ve had Brexit, Trump winning the presidency and too many celebrity deaths to handle. It’s safe to say it’s been a weird one. Throw in all the crazy social media updates and alleged plagiarism of certain social platforms (ahem, Instagram!) and we’re certainly looking forward to a (hopefully!) less hectic 2017.
As social media enthusiasts, we’re constantly reading and absorbing all the latest news within the industry. So what really caught our eye this year? Here’s our round-up of the biggest and best social media news in 2017.
Instagram copies Snapchat with ‘Stories’
Back in August, Instagram did the unthinkable and straight-up copied Snapchat. You had to be living under a rock not to read all about it. Even Instagram CEO, Kevin Systrom, stated that Snapchat ‘deserved all the credit’ for ephemeral content. ‘Stories’ was Instagram’s version of Snapchat’s backbone – a series of images or videos lasting 24 hours before disappearing forever. For those who were skeptical of the product, Instagram announced this week that they’re now at 600 million users – growing by 100 million in the last six months, so this clearly proves ‘Stories’ is having an impact.
Facebook Live launches
Live streaming isn’t entirely new this year thanks to Periscope launching in 2015, but 2016 was the year that Facebook truly brought live video to the forefront in social media - with the launch of Facebook Live. Individual accounts and brands could use it to share what they were up to, give a behind-the-scenes glimpse into the workplace and offer an opportunity for users to interact in real-time by answering questions and commenting on the broadcast. Video is the future of social media, and we can only guess that this medium is going to keep on growing into 2017.
The rise of the ‘Bots’
It’s a pretty nifty idea when you think about it and ‘Bots’ are brands’ equivalent of guardian angels. The likes of Facebook, KLM, Domino’s and Skyscanner all have chat bots dedicated to answering customer queries, which takes the pressure off human teams who are already inundated with a vast amount of emails and calls themselves.
Millennials are known as the ‘oversharing’ generation, but this year has seen a huge increase in ‘dark social’ sharing, with over 75% of people sharing content privately according to The Drum. Essentially this means that people are using the likes of Whatsapp, Facebook Messenger, email etc. to share content amongst their friends instead of broadcasting it via a public forum.
Disappearing content growing in popularity
Much along the same vein as ‘dark social’, this popular method of social media is ever-growing thanks to Snapchat and Instagram Stories. We don’t want to be reminded of our every move, and ephemeral content allows us to safely bask in the knowledge that a snap we sent of a fun night out isn’t going to haunt us five years later. Expect to see more of this trend in 2017.
What has been your biggest social media announcement this year? Let us know by dropping us a tweet