Social media is loved by many and hated by many. Whether you like it or not, it has a crucial role now in the way that businesses need to operate in online marketing.
Everyone seems to be talking about it and there seems to be social media experts popping up all over the place, but with so many people touting to take you social media marketing away and manage it for you, train you how to do it or tell you all the secrets there are to know about it - which way do you turn?
Experience is key, together with showing some real results and feedback from clients. Swindon's specialist Online Marketing agency toinfinity has been helping clients understand what social media is all about and how to correctly apply it to their marketing strategy rather than treat it as something different.
Recent interviews on the BBC and from local and national press has also enabled toinfinity to spread the word about how important social media is for business today.
"Jumping into social media marketing without having a clear strategy is like jumping out of an airplane without a parachute. Most just plummet into the abyss that is Twitter or Facebook, they get hung up on spending too much time in it, see no results, crash and then give up quickly.
"Learning how to have the right mindset, strategy and a structured way of planning time and resource will help you succeed." - Ant Hodges, toinfinity's Social Media Consultant.
After running over 40 different social media road-mapping sessions with individuals and businesses, toinfinity is in demand for it's highly informative training session and this is why they are announcing their first monthly power workshop.
"We found the Social Media session from toinfinity incredibly useful. It has definitely increased our knowledge about social media and feel confident that we can use it as a powerful tool in the Business First marketing strategy" said Gemma Widdowson from the Business First Team at Swindon College. "We would recommend it to all businesses that want their brand to stay up to date in the world of social media!"
Roger Ogle from the Swindon Link magazine is also a local business that has benefitted from working with Ant and the team at toinfinity. He said, "toinfinity has greatly assisted us in understanding the impact of social media and how to use it more effectively. There are serious implications for the success of any business that does not engage with social media. Make the time and find out why."
Today toinfinity are pleased to announce that starting from the 12th of May 2011, they will be running monthly group sessions to help businesses succeed in social media. These Social Media for Business sessions are three hours packed with information, strategies, how-to's and you will walk away with a clear understanding of how to structure your time in social media to make it work for you and your business.
With a combined 30 years experience in online and digital marketing, toinfinity are best placed to show how social media can work as part of your online marketing mix and how it integrates with PR, blogging, email marketing and the huge benefits it has for search engine optimisation.
For more information on these Social Media for Business sessions, please contact the team at toinfinity on 01793 238697 or visit www.toinfinity.co.uk for more information on our next session today.