Making the most of Social Networking

January 11, 2011

Do you belong to an online social networking website? I am sure if you have found you way here then you might have seen a link on a social network from me or something posted from one of your friends or someone you follow.  With it's recent rise in popularity over the past few years, many people are doing their thing in social media. Some under their own names, some under pseudonyms. However, it is one thing to be a community member and another to actually participate in online discussions, as well as the many other network features. That is why when I talk to individuals and companies alike, I advise that they learn how to make the most out of your social networking experience. The two big things are managing time and constantly being social.  Many business owners already think that they know everything that they need to know about their social networking community. Unfortunately, not everyone does. In fact, you can find numerous posts online of people ranting or stating that they wished that their social networking website has a particular service and feature. Too many times, those posters did not look before they started speaking because, as it turns out, many social networking websites have what people want, just everyone doesn't know about it.  The first step, in making the most out of your social networking experience, is to familiarise yourself with the website you are on and how the network works. There are too many internet users who are focused on meeting new friends that they get started right away, sending invites and following lots of people that they don't know. While it is nice to start meeting new people right away, it is also nice to know what your social networking site has to offer. This can only be done by closely examining the website. Whether you take one hour or one day examining the website, you will likely be pleased with your decision to do it.  Another top tip for making the most of your social networking is to take a brief look at the terms of use. I have seen many businesses ignore the terms of Facebook and create a profile for their business instead of a Facebook page. If they see that the profile is not for an individual, then they could take the account down right away without warning. These rules and restrictions may limit the content that you can publish, as well as copyright on your media (pictures, videos, and audio). By taking a look at these terms you will know what you can and can't do and your account should stay active.  If you are interested in making new online friends, meeting new business contacts or developing a network to which you can sell to, it is likely that you have already joined an online social networking community. Whether you are interested in joining more or you are a first time user, choose your networks carefully. By taking a close look at each social networking website online, you should easily be able to familiarise yourself with the advantages and disadvantages of each. And, since most social networking websites are free to use, there are no risks associated with giving the network a try. If you happen to come across a website that requires a paid membership and you would like to try it, take a look at free membership plans or free trail periods. They may be able to help you determine whether or not the social networking website that you are interested in joining is worth the cost.  As you can easily see, there are a number of different ways to go about making the most out of your social networking experience. Other things such as the correct time management, a list of daily/weekly tasks, having the right mindset for engaging with others and having some idea of etiquette, will help even more.  The control is in your hands.  It is your decision as to whether or not you want to spend a small amount of time researching your network and everything that it has to offer or just jumping in.  If we can help, just shout! Visit our social media page on our website at
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