Case Study: Email Marketing for the Happy Puzzle Company

March 14, 2011

HPC case study

We were approached by the team at the Happy Puzzle Company to help and assist them with a new step that they were looking to take into email marketing. Having operated as a mail order business with catalogue mailings being sent out and a website that was delivering many online sales each day, email marketing was something that was missing from the marketing strategy - and so entered the toinfinity team and BeyondMail. Our Solution After looking at the customer database from people that had bought within the last two years or had opted in to receive marketing information from the Happy Puzzle Company, a database of over 60,000 people was pulled together. After installing this data into the BeyondMail email marketing system, a custom designed HTML email template was produced for use in each campaign. This was tested in over 20 different email clients to ensure that the design was compatible and was also tested through the latest versions of the most popular SPAM filters to ensure maximum deliverability. The Results Following a series of email campaigns that started in September 2010 through to January 2011, over £110,000 of sales was delivered directly from email campaigns sent and in-session purchases (in-session purchases are defined as a purchase someone makes after clicking on an email, before closing their browser and returning later). We continue to deliver email campaigns for the Happy Puzzle Company and are looking forward to an exciting 2011 of working together.   “Quite simply, e-marketing works. toinfinity know how to get the very best out of each situation. We are being fully guided by the team to make the right choices. Of course, it takes time to understand what your customers want to receive by email – actually, toinfinity identified that very quickly. It’s been a rollercoaster ride – one in which we feel we are being thoroughly well looked after” - Gavin Ucko, Managing Director of the Happy Puzzle Company Visit www.beyondmail.co.uk for more information on our email marketing system.

The Happy Puzzle Company's website is over at www.happypuzzle.co.uk

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