8 Weeks Until Christmas – Is Your Business Geared up for the Christmas Shopping Rush?

November 2, 2012

In the first three quarters of this year, our services have provided our clients with £2.4 million in additional revenue.  Given that the 8 weeks before Christmas drives between 25-50% of annual online sales for many of our retail clients, we’ve been planning Christmas for months. The Boston Consulting Groups report suggests that online retailing will account for 23% of overall retail spending by 2016.  Last year saw a 20% growth in online sales, with UK consumers spending around £76billion online in 2011-12 according to the IMRG Capgemini e-Retail Sales Index. Are you ready to capture your share of this increased online spend? Have you:

  • Merchandised your homepage/website to ensure it’s promoting your best selling products and offers?
  • Got an email marketing plan in place to contact your customer base with relevant products and promotions?
  • Got visibility in the search engines for your brand and products? If not, although it’s too late for search engine optimisation (SEO) it is still possible to make a profitable impact with pay per click (PPC) – on average we are seeing over 400% ROI for our clients using this online marketing channel
If you already have a range of promotions planned, you’re half way there already, if not get in touch, we’ve got some fantastic ideas to boost your online Christmas sales.

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