At toinfinity, we work as an integral part of your online marketing team. It’s an approach that helps us generate an average 800% return on investment for our clients.
Matt Cutts has confirmed on a recent webmaster video that we will stop seeing as many results from a single domain on Google search pages. Previously, it has been common to see several results on a page from a single domain eg. you search a particular clothing brand and one domain dominates the top six or seven results. In order to improve the users experience and create more diversity, Google will bring in a new change so that you are less likely to as many results from the same domain. This not only affects page one, but subsequent results...
Read MoreGoogle has just announced that with the success of Product Listing Ads (PLAs) it will be retiring product listing extensions at the end of May 2013. What does this mean for your adwords campaigns? Taking some basic product data from your Google shopping feed, the product listing extensions showed basic product information such as product name and price directly below your adwords copy. With the introduction of the PLA campaigns, advertisers are seeing much better click through rates and conversions on the dedicated PLA campaigns than from...
Read MoreExciting news here at toinfinity, we have been awarded email campaign of the month by our email partners; Adestra. Congratulations to Alex who worked on the Weird Fish campaign. To read more on how we won campaign of the month click here. If you would like to utilise our email marketing skills and knowledge contact a member of the...
Read MoreIf you have a Google product feed promoting your products in Google’s free shopping listings you will have received an email from Google about changes to these listings. In a nutshell: You will no longer benefit from free product listings from June 2013 If you would still like your product listings to appear, you will have to link your Google merchant account with Google adwords and set up a pay per click PLA (product listing ads) If you do not link your merchant and adwords accounts, your products will stop appearing in Google shopping...
Read MoreWhen launching an affiliate campaign it can often be quite daunting how many different types of affiliates there are. Which affiliate is right for you? We don’t believe in a one size fits all approach, depending on the sector your business operates in will often influence the type of affiliates that you work with. For example Financial services brands are often reluctant to work with blogs or forums as the subject of the content on the website cannot be controlled, where as these types of affiliates are ideal for fashion retailers. We...
Read MoreAs the high street continues to deliver a poor performance for retailers more and more of them are moving online to try and buck the trend and increase their sales. Nowhere has this been more evident than with the South’s leading online marketing and e-commerce consultancy business, toinfinity, where we have seen amazing growth for our online clients. We take a consultative approach to online marketing that has helped companies such as Weird Fish, The Happy Puzzle Company and Celtic Sheepskin; see massive growth in their online...
Read MoreFor many marketers the first step to digital marketing success is usually Pay Per Click (PPC) and Search Engine Optimisation (SEO), combined these channels are often referred to as Search Engine Marketing (SEM). Why are these the most important? Because these are the channels where people are actively searching for your brand or products that are associated with your brand, therefore it makes sound business sense to make these channels top priority. These channels form the basis of our planning pyramid. Once these channels are generating...
Read MoreSwindon’s leading online consultancy and marketing agency, toinfinity, are delighted to have been shortlisted for the ECMOD Supplier of the Year awards for the second year running. The ECMOD awards, supported by CatEx Direct Commerce and Direct Commerce Magazine, have had a record number of 138 suppliers receiving nominations this year so toinfinity are thrilled to be in the 34 shortlisted. The Swindon based agency is shortlisted alongside other great brands such as Royal Mail, Feefo, Hermes, UPS and Yodel. The company will be attending the...
Read MoreIn the first three quarters of this year, our services have provided our clients with £2.4 million in additional revenue. Given that the 8 weeks before Christmas drives between 25-50% of annual online sales for many of our retail clients, we’ve been planning Christmas for months. The Boston Consulting Groups report suggests that online retailing will account for 23% of overall retail spending by 2016. Last year saw a 20% growth in online sales, with UK consumers spending around £76billion online in 2011-12 according to the IMRG...
Read MoreThe calendar might say August, but in terms of marketing you should be over two months into your Christmas marketing according to Al Keck, Managing Director of toinfinity. “Christmas planning should start in July,” he says. “You want to be at your best. If you don’t have a plan for Christmas yet, put time aside over the next couple of weeks and get it done!” Over the last few years, it has become increasingly common for retailers to start their sales online on Christmas day. Here at Toinfinty we are already working with clients on...
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Within a few months of going live with their new site, one of our clients saw a 6% increase in their conversion rate, a year-on-year increase in traffic of 110%, a 90% increase in revenue and a 46% reduction in the bounce rate.
The numbers speak for themselves. The new site is more engaging, with more customers buying more items per transaction than ever before.
