Case Study: Graham & Green

Graham and GreenImproved ROI from Google Adwords

Luxury furniture and home accessories store Graham and Green was founded in 1974 by interior designer Antonia Graham. A true family affair, the business has expanded and Antonia’s son Jamie is Creative Director, designing many of Graham and Green’s exclusive lines which are sold throughout their six London stores and online.
Graham and Green approached toinfinity in July 2008 to take over management of their Google Adwords campaign and make it cost effective.

Our Solution

We reviewed Graham and Green’s previous campaign which had been set up in June 2007, identifying which areas worked, what had and had not been tested and set up a brand new campaign.

The Results

Comparing the first 6 months of original campaign with the campaign setup by toinfinity a year later, conversions increased by 491%, the cost per acquisition decreased by 55.7% (working to the same budget as the original campaign.) We continue to work on the PPC campaign to improve Return on Investment and we are now working with Graham and Green on improving their search engine rankings via search engine optimisation.

“Toinfinity have been instrumental in our PPC strategy, offering great foresight and expert advice. The team are extremely personable and were instrumental in making our digital marketing strategy a success” September 8, 2009 (Denise Fender, Marketing Director at Graham & Green until August 2009)